Jefe's Old Favorite

Meet The Jefe, the dad-hat style trucker cap that’s got more swagger than a grandpa doing the electric slide at a family reunion. Named after the legendary Jefe himself—a grandpa so cool he’s got grandkids calling him “Boss” instead of “Pops”—this hat is your ticket to instant chill vibes.

Crafted with a classic low-profile fit, The Jefe boasts a mesh back to keep your noggin breezier than a summer night’s BBQ. The front panel sports a bold embroidered Sword, Arrow, Bolt logo, because subtlety is for people who don’t have stories about teaching their grandkids how to fish and grill a perfect burger. Adjustable snapback for all head sizes—because Jefe knows one size doesn’t fit all, just like his legendary life advice.

Whether you’re hauling a pickup full of grandkids to the ice cream stand or just kicking back with a cold one, The Jefe screams, “I’m in charge, and I’ve got snacks in the glove compartment.” Get yours and rule the road, the backyard, or the recliner like the boss you are.

• Material: Cotton front, breathable mesh back

• Fit: Classic dad-hat curve, adjustable snapback

• Vibe: 100% Grandpa Jefe-approved

Grab The Jefe today and wear it like you mean it—because nobody bosses a barbecue or a nap like you do.